MKI MIYUKI ZOKU [M-K-I MEE-YOU-KEY ZO-KU] IS A CONTEMPORARY MENSWEAR BRAND FOUNDED IN THE UK IN 2010, BY CREATIVE DIRECTOR, VIK TAILOR.
DUE TO OUR CONTINUED GROWTH, A NEW OPPORTUNITY HAS COME UP TO JOIN THE MKI TEAM.
PR & PARTNERSHIPS LEAD: WE ARE LOOKING FOR A PR & PARTNERSHIPS LEAD WITH EXPERIENCE IN PRESS STRATEGY, MEDIA RELATIONSHIPS, STYLIST RELATIONS, PRODUCT PLACEMENT, INFLUENCER OUTREACH, AND CULTURAL PARTNERSHIPS — SHAPING HOW MKI IS SEEN AND SPOKEN ABOUT ACROSS EDITORIAL, SOCIAL, AND CREATIVE PLATFORMS.
PR & PARTNERSHIPS LEAD
IN LINE WITH OUR NEXT PHASE OF GROWTH, WE’RE ON THE LOOKOUT FOR AN ESTABLISHED PR & PARTNERSHIPS LEAD TO JOIN OUR MARKETING TEAM IN 2026. YOU’LL LEAD PRESS STRATEGY, MEDIA RELATIONSHIPS, STYLIST RELATIONS, PRODUCT PLACEMENT, INFLUENCER OUTREACH, AND CULTURAL PARTNERSHIPS — SHAPING HOW MKI IS SEEN AND SPOKEN ABOUT ACROSS EDITORIAL, SOCIAL, AND CREATIVE PLATFORMS. WORKING CLOSELY WITH THE BRAND MARKETING, CREATIVE, AND E-COMMERCE TEAMS, YOU’LL DELIVER KEY MOMENTS OF VISIBILITY AND CONNECTION.
KEY RESPONSIBILITIES:
PR STRATEGY & MANAGEMENT
- DEVELOP AND EXECUTE MKI’S PRESS STRATEGY.
- BUILD AND MAINTAIN RELATIONSHIPS WITH EDITORS, STYLISTS, AND KEY MEDIA CONTACTS.
- SECURE HIGH-QUALITY COVERAGE ACROSS PRINT, DIGITAL, AND CULTURAL PUBLICATIONS.
- LEAD SEASONAL PRESS OUTREACH, MAILERS, AND MEDIA COMMUNICATIONS.
PRODUCT PLACEMENT
- MANAGE SAMPLE REQUESTS AND LOGISTICS FOR PRESS, STYLISTS, AND TALENT.
- SECURE PRODUCT PLACEMENTS FOR EDITORIALS, APPEARANCES, AND CULTURAL MOMENTS.
PARTNERSHIPS & COLLABORATIONS
- IDENTIFY AND MANAGE CULTURAL PARTNERSHIPS THAT ELEVATE BRAND VISIBILITY.
- LEAD OUTREACH AND ACTIVATIONS WITH ALIGNED PLATFORMS, EVENTS, AND COMMUNITIES (NOT BRAND-TO-BRAND COLLABORATIONS).
- WORK CROSS-FUNCTIONALLY WITH THE MARKETING TEAM TO ENSURE ALL ACTIVITY REFLECTS MKI’S DIRECTION AND PRIORITIES.
- OVERSEE THE DELIVERY OF ANY LIVE ACTIVATIONS TIED TO PARTNERSHIPS.
INFLUENCER & TASTEMAKER RELATIONS
- BUILD AND NURTURE RELATIONSHIPS WITH KEY FIGURES ACROSS MENSWEAR, CULTURE, AND LIFESTYLE.
- OVERSEE INFLUENCER SEEDING PROGRAMS — FROM STRATEGY AND GIFTING TO REPORTING — IN COLLABORATION WITH PAID MEDIA AND SOCIAL TEAMS.
- IDENTIFY UPCOMING TALENT AND TASTEMAKERS WHO ALIGN WITH MKI’S VALUES AND AESTHETIC.
ABOUT YOU:
- 5+ YEARS’ EXPERIENCE IN PR AND PARTNERSHIPS WITHIN FASHION — IDEALLY MENSWEAR.
- PROVEN TRACK RECORD OF SECURING MEANINGFUL COVERAGE AND BUILDING LASTING RELATIONSHIPS.
- ESTABLISHED NETWORK OF EDITORS, STYLISTS, INFLUENCERS, AND MEDIA CONTACTS.
- STRONG UNDERSTANDING OF THE CONNECTION BETWEEN CULTURE, COMMUNITY, AND BRAND STORYTELLING.
- CONFIDENT COMMUNICATOR — ABLE TO PITCH, PRESENT, AND NEGOTIATE WITH EASE.
- ORGANISED, PROACTIVE, AND COMFORTABLE WORKING IN A FAST-PACED, CREATIVE ENVIRONMENT.
- COLLABORATIVE BY NATURE, BUT ABLE TO LEAD PROJECTS INDEPENDENTLY.
KEY INFORMATION:
- THE ROLE IS BASED FULL-TIME, AT OUR HEADQUARTERS IN BINGLEY, WEST YORKSHIRE, MONDAY – FRIDAY (THIS ROLE IS NOT SUITED TO FREELANCE OR REMOTE WORKERS).
- THE POSITION IS A NEW ROLE WITHIN THE TEAM, STARTING FROM JANUARY 2026.
- THE ROLE WILL REPORT DIRECTLY INTO THE HEAD OF MARKETING AND AT PRESENT, HAVE NO DIRECT REPORTS.
- SALARY WILL BE NEGOTIATED ON EXPERIENCE.
HOW TO APPLY:
PLEASE SEND YOUR CV AND COVER LETTER DETAILING YOUR EXPERIENCE AND WHY YOU’RE THE PERFECT FIT FOR THE ROLE TO INFO@MKISTORE.COM
